The Design Journal

Explore the world of surface design patterns and everything you need to know! Learn their importance, benefits, and how to choose between DIY and hiring a pro.

I felt deeply honoured to be entrusted with the creation of a truly special illustration for The House of Aama collection in collaboration with Target, celebrating Black History Month.

No matter how well made the clothing is or how many hours you’ve poured into the curation process, the wrong print can take an otherwise beautiful collection and make it appear, well, mediocre. It can be difficult navigating the world of printed textile design. And with a sea of options, how do you know that you’re getting quality work that breathes life into your collection? Lets explore some options.

The Slow Fashion Movement is a powerful force driving change, putting the brakes on excessive production and unethical practices. Slow fashion encourages mindful consumption, fostering a connection between consumers and their clothing. Print design can provide a unique avenue for self-expression and storytelling. Combined, they can create a narrative that transcends fleeting trends.

You are a new brand looking to launch your very first range of beautiful products, but you need a print design to bring your collection to life. Here are a few helpful hints to those of you looking for the perfect designer to complete your creative project!