Challenge: As a women's fashion brand, you may be considering a shift towards the luxury sector to expand your customer base. However, maintaining a consistent aesthetic across various pieces and incorporating diverse prints presents a significant challenge. Mismatched prints can lead to confusion and compromise the overall brand image.
Solution: Collaborate with me to develop cohesive colour palettes that bind the collection together. By carefully considering factors such as scale, colour harmony, and thematic elements within the prints, we can ensure a unified and sophisticated design, even when featuring different patterns. This approach will elevate your brand's visual identity and appeal to the luxury market.
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