February 12, 2024
Isn't it time to break the mould of 'blue for boys' in swimwear?

It seems like major retailers have overlooked the vibrant spectrum of colours available in the Pantone libraries when it comes to boys' swimwear. With just a couple of yellow options amidst 52 blues on one website that I searched... the lack of choice is evident.

Isn't it time to break the mould of 'blue for boys' in swimwear?

It seems like major retailers have overlooked the vibrant spectrum of colours available in the Pantone libraries when it comes to boys' swimwear. With just a couple of yellow options amidst 52 blues on one website that I searched... the lack of choice is evident.

One of my lovely clients Citrine used her womenswear prints across both girls' and boys' swimwear designs...that's value for money and makes for a gorgeous mini-me collection.

Are you ready to infuse some much-needed colour into your swimwear range and tell a more exciting print story?
#nomoreblue #wheresthcolourgone #neutral #genderneutrals #swimwearcollection #kidsswimwear #nextboys

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